Gamification of RantRally

I’ve heard from several beta testers, friends, and advisors that we should focus on “gamification”  to encourage greater user engagement.

We are currently working on new features that will probably come out sometime mid summer that rewards users with hidden features and super powers like flying, invisibility, and the ability to grant wishes upon command.

Ok, so maybe that was a little over the top, but we are working on “gamifying” the site inline with the recommendations found in this video:

New features

We recently launched three new features for the site:

  1. The ability to login or create an account using Facebook.
  2. The ability to reply to a rant with another audio rant.
  3. A new user flow for submitting a rant that gives you the option to update your phone number.

To reply to a rant hover over the rant you are interested in replying to, and you will see the word “reply” and a reply icon show up on the right side.  Click either “reply” or the icon and an overlay will show up that says you have 15 minutes to submit your reply.

You also have to option to cancel your reply.  If you press “cancel” your next Rant will be a normal Rant.  If you Rant after hitting “reply” and you do it within the allotted 15 minutes, your Rant will show up on the “reply” page.  You can access the reply page by hovering over the original rant and clicking the text labeled “x number of replies”.

We hope that you enjoy the updates, more coming soon…

RantRally media coverage

Recently RantRally received great media coverage from both online bloggers and traditional news media. JC was able to score an interview with Univision and we also had an interview with startup blogger Gulnara Mirzakarimova of twosidebrain. Checkout our interviews below:

Keeping online branding consistent with your company

Prior to the digital age businesses have used logos, images and phrases in print, radio and television to create branding awareness and loyalty around products and services.

Now, with the widespread use of new technologies, businesses are facing new
challenges to remain consistent with their brand or identity while utilizing websites,
blogs, and social media to communicate their message.

Below are some tips to assist businesses with the transition from the physical world to digital:

1. Simplicity: Be aware of the elements that tell your company’s story throughout your
brand such as logos, images and colors. However, get rid of elements that could
create cluster or confusion about your message on a site or a blog.  Consistent color, fonts, and logos should be used across all your media.

2. Flexibility: If your company materials were created for print or video, they might
require changes in terms of layout or resolution to be published online. Keeping
a brand consistent doesn’t mean repeating the use of the same layout across all
media.  For example, a vertical logo may need to be modified to horizontal to be used on a homepage header.

3. Usability: Remember to use powerful images and short audiovisuals when
communicating your message online. A long audio/video or the lack of relevant
images on your online materials might not convey the message of your company
effectively.  Even more than ever users ‘skim’ instead of read.  Keep audio and video messages or materials short and to the point.

These tips apply to websites, blogs, podcasts, or social networks such as Facebook, Twitter, YouTube and RantRally, since they all let you share messages, images, audio and
video with your customers.